Open Directory Project at

Friday, February 24, 2012

Punjab allocates Rs2.024bn for traceable agri, livestock products 24-02-2012

Punjab government has planned to expand suppliers’ base of traceable agricultural and livestock products from the existing level of 20 to 250 in 2012, for which an incentive package of Rs2.024 billion has been allocated.

This was stated by Minister for Agriculture, Punjab, Malik Ahmed Ali Aulakh while addressing a post-International Green Week (IGW) briefing about success stories, the lessons learnt and the way forward for prospects of exports of agriculture and livestock products from Pakistan, here at Agriculture House, on Thursday.

Traceable agricultural and livestock products have a “tracking system”, a little piece of product code, by which consumers can get wise to the identity of agricultural and livestock products. This system stores information about how and where these foods have been produced, transported and processed.

Aulakh further said that Pakistan’s showcasing of 20 fully traceable agricultural and livestock products at Germany in a recent exhibition was historic achievement of the Punjab government.

He said that participation of Punjab in IGW at Germany has not only helped in improving the soft image of Pakistan, but has also introduced it as an emerging country for supply of traceable products for the world to meet food supply demand of ever increasing global population.

He said that Punjab government has diverted substantial resources to develop science-based, vibrant and internationally linked agriculture sector that can not only meet the food security challenges but also compete in domestic as well as in international markets.

Punjab government has entered into a certification regime to produce fully traceable agricultural and livestock products to reach high end markets of the developed world and to enhance export up to $2 billion annually, he added.

He said that Pakistan has the potential to become one of the largest economies of the world if it fully exploits its agriculture potential.

CEO of Star Farm, Asia, Hans Peter, in his briefing, said that no country has fully traceable products like Pakistan, which is having 20 at the moment. He said that Pakistan should be proud of this huge success and the whole credit goes to present Punjab government.

It was informed at meeting that participation of Punjab in International Green Week at Berlin, Germany proved a milestone to showcase traceable agricultural and livestock products from Punjab under brand name of ‘Traceable Pakistan’.

Under this initiative, Punjab government provided space to the private sector/ exhibitors to showcase their products at the Punjab’s pavilion where thousands of visitors tasted and witnessed traceable products from Punjab.

While elaborating on the way forward for the year 2012, it was told that provincial government has planned to assist farmers and suppliers of traceable products to form an association by establishing of offices in Lahore, Dubai and Germany.

The Agriculture Department will promote this new concept of marketing through road-shows, and will also hold a mega event “World Agriculture Forum” in Punjab, Pakistan on the pattern of “World Economic Forum” Davos, Switzerland.

A delegation for study tour to China will also be sent for learning use of modern system and techniques for productivity enhancement in collaboration with Bayer crop sciences and Star Farm China.

It is planned that exports of horticulture products from the existing level of $360 million to $1 billion would be increased and that of livestock products from the existing level of $40 million to $1billion will be achieved in the coming years.


Post a Comment


Twitter Delicious Facebook Digg Stumbleupon Favorites More